Creation and Innovation
"The University of Edinburgh has embraced the knowledge
economy, and is playing a crucial role in spreading the spirit
of enterprise from the lecture room to the boardroom."
Right Honourable Gordon Brown, MP
The ability to harness and focus creativity and innovation is a rare skill. In business, creativity and innovation are not just about being novel, but about producing solutions that are in some measurable way better than what is currently in existence - better than what was previously creative and innovative. By embracing entrepreneurialism, the University of Edinburgh's creators and innovators are free to be explore their chosen fields.
However, the Edinburgh Technology Transfer Centre is not only about individuals and teams being provided with the basic facilities to form companies and thus become "entrepreneurs". The Edinburgh Technology Transfer Centre also, and perhaps more crucially, provides them with the relevant support and access to networks so as to allow them to fully understand, evaluate and overcome the challenges that they face.
The phrase commercial reality is perhaps most appropriate to provide the context in which the Edinburgh Technology Transfer Centre encourages the creative and innovative processes to take place. By fully providing for and encouraging rational and realistic creativity and innovation, the Edinburgh Technology Transfer Centre acts as a propellant for incubatees to take calculated risks in order that they might reap the rewards for themselves, their shareholders, the University and the wider Scottish economy.
The ability to harness and focus creativity and innovation is a rare skill. In business, creativity and innovation are not just about being novel, but about producing solutions that are in some measurable way better than what is currently in existence - better than what was previously creative and innovative. By embracing entrepreneurialism, the University of Edinburgh's creators and innovators are free to be explore their chosen fields.
However, the Edinburgh Technology Transfer Centre is not only about individuals and teams being provided with the basic facilities to form companies and thus become "entrepreneurs". The Edinburgh Technology Transfer Centre also, and perhaps more crucially, provides them with the relevant support and access to networks so as to allow them to fully understand, evaluate and overcome the challenges that they face.
The phrase commercial reality is perhaps most appropriate to provide the context in which the Edinburgh Technology Transfer Centre encourages the creative and innovative processes to take place. By fully providing for and encouraging rational and realistic creativity and innovation, the Edinburgh Technology Transfer Centre acts as a propellant for incubatees to take calculated risks in order that they might reap the rewards for themselves, their shareholders, the University and the wider Scottish economy.